Brands Ranking in AI: IPL 2026

How India's top brands are cited, recommended, and surfaced by ChatGPT, Gemini, Perplexity, and Google AI Overview tracked across 12 industries and consumer prompts every week of IPL 2026.

How We Track It

From Prompt to Leaderboard in 4 Steps

We simulate how real Indian consumers ask AI for product recommendations and measure who wins.

01

Fire Consumer Prompts

Thousands of real purchase-intent queries across 12 categories - the exact questions your customers are asking AI right now.

02

Query 4 AI Engines

Every prompt hits ChatGPT, Gemini, Perplexity, and Google AI Overview. Same question, four different answers.

03

Extract Brand Mentions

We parse every response for brand citations, measure visibility score, and share of voice - automatically, at scale.

04

Rank & Publish Weekly

Brands are scored on a composite AI Visibility Index and ranked. Updated every IPL match week. Watch brands' position move.

Every Platform Picks Different Winners

The same consumer prompt returns different brand recommendations on each AI platform. We track them all so you see the full picture.

ChatGPT

Most popular AI assistant globally. Conversational product recs.

Perplexity

Source-cited AI search. Trusted by research-first buyers.

Gemini

Google's AI. Deep integration with Search and Shopping.

Google AI Overview

AI summaries atop Google Search. First thing millions see.

Week 5 Key Findings

Biggest WOW Movers vs W1

Brand A lifted visibility from 18% to 26% on Gemini. Brand B lost ground on ChatGPT as competitors gained citation share.

  • Brand A +8.2 GEMINI VISIBILITY
  • Brand B -4.1 CHATGPT VISIBILITY

Biggest WOW Movers vs W4

Platform Gap Alert

Brand X

A 38-point spread across platforms signals an optimization opportunity on Google AI's conversational surface.

  • ChatGPT 52%
  • Gemini 18%
  • Google AI 10%
  • Perplexity 8%

Cross-Platform Champ

Composite

Averaged across all four platforms, Brand Y holds the #1 position - the only brand in the top 3 on every surface.

  • Brand Y #1 Ranked

68.4% Blended Visibility

AI Brand Visibility Leaderboard

Brands ranked by AI Visibility Score a composite of Citation Rate and Share of Voice across all prompts in the selected category.

Rank Brand Name Visibility Score Share of Voice Citations Wow
#1 Minimalist 41.92% 14.11% 2732 ↓ 3.7%
#2 Locked 38.14% 22.91% 1847 ↑ 8.3%
#3 Locked 31.67% 18.44% 1523 ↓ 3.1%
#4 Locked 26.02% 15.10% 1102 ↑ 1.2%

See the full leaderboard - across 12 categories, 4 platforms, and 10 weeks.